Google & Meta Ads
Run as a system, not a campaign
Attribution baked in from day one.
Nothing untracked. Every dollar accounted for.
Audit-first.
Every ad engagement starts with the Revenue Leak Audit. We don't launch campaigns into an account we haven't diagnosed.
Track everything.
Server-side tracking, GA4 events, conversion uploads to ad platforms. If a click eventually becomes revenue, the path is traceable.
Optimisation cycles.
Cost-per-acquisition targets. Improvement cycles on your tier's cadence. Decisions documented. Nothing runs on intuition.
Platforms we run.
Google Ads — Search, Performance Max, Display, YouTube, Discovery. We design campaign architecture for measurability before we design it for scale.
Meta Ads — Facebook and Instagram. Advantage+ shopping campaigns where they fit. Custom audiences and lookalikes built from your first-party data, not platform interest categories.
LinkedIn Ads — For B2B engagements where the audience justifies the CPM. We're honest about when LinkedIn doesn't.
Other platforms (TikTok, X, Reddit, etc.) on request — we'll be honest about whether your audience is there before recommending the spend.
How we price.
We never mark up your ad spend. Each retainer tier includes a fixed monthly ad-spend credit through our agency Google and Meta accounts — Foundation $300/mo, Growth $500/mo, Scale $750/mo, Compound $1,000/mo. The credit is a launch-friction reducer, not a discount: it lets us push your first campaigns live without waiting for your billing setup.
Above the credit, you pay Google, Meta, or LinkedIn directly using your own ad account. We charge a fixed monthly retainer for management work. Pass-through, no markup.
Full ad spend terms are in our engagement letter (clauses 2.7a and 2.7b).
What you get every month.
- Performance dashboard updated daily with cost-per-acquisition, return on ad spend, conversion rate by source
- Written optimisation log for every cycle: what we changed, why, and the expected impact
- Monthly performance report with the math on what worked, what didn't, and the next test
- Strategy and optimisation calls at your tier's cadence, from quarterly reviews on Foundation to weekly cycles on Scale and Compound
What we won't do.
We won't run a campaign without conversion tracking in place. We won't tell you ROAS without showing you the attribution methodology. We won't recommend higher ad spend without documented performance to justify it (and our quarterly review process is contractually committed to this — see engagement letter clause 2.7a).
Start with the audit.
14 days. $1,500 NZD. Written diagnosis.