The audit

Find your revenue leak

Fourteen days. Fixed price. Every retainer starts here

Talk to us first
If we don't find three leaks worth fixing
100% refund
Our refund guarantee. If the written diagnosis surfaces fewer than three leak areas worth fixing, we return the audit fee in full.
Audit areas

12 areas. Everything we check.

Run against your actual data, not a generic checklist.

01

Attribution accuracy.

Whether the channels you're attributing revenue to are actually driving it. UTM hygiene, multi-touch baseline, dark-traffic leak.

02

Conversion gap.

Where prospects drop between visit, lead, opportunity, and customer. Quantified per stage, ranked by recoverable revenue.

03

Ad waste.

Campaigns and keywords spending money without driving qualified outcomes. Negative-keyword gaps. Audience overlap.

04

Landing page friction.

Where the page is losing the visit the ad bought. Form length, trust signals, load speed, mobile rendering.

05

Tracking integrity.

Whether your GA4, ad pixels, and CRM agree on what happened. Server-side tracking gaps. Consent mode misconfigurations.

06

CRM hygiene.

Lead-to-customer pipeline visibility. Stage definitions, source attribution, follow-up SLA, dead-lead recovery.

07

Automation gaps.

Manual handoffs that should be flows. Where leads slip through cracks. What an n8n or Zapier build would catch.

08

Reporting cadence.

What decisions get made on what data, and how often. Where the spreadsheet wars live. What needs a dashboard.

09

Channel mix.

Where current budget allocation diverges from where the revenue actually comes from. Cost-per-acquisition by source.

10

Creative performance.

Which ads are working, which are coasting on past performance, what the next creative test should be.

11

Budget sizing.

Whether you're spending too much, too little, or just badly. Sized against your margin, capacity, and competitive landscape, not an industry percentage.

12

Next-tier readiness.

Whether the foundations are in place to scale spend without proportional waste. The gap between where you are and where the next tier needs.

What you get.

A written diagnosis. Twelve audit areas, scored against your data. For each leak area: where the leak is, what it's costing per month (estimated), and what fixing it would cost in time and money. A prioritised action list — ranked by recoverable revenue, not by what's easy to do.

How it runs.

Days 1–3. Kick-off and access setup. The 14-day clock starts at the kick-off call, which happens within 3 business days of payment. We get read-only access to your ad accounts, GA4, CRM, and any tracking infrastructure. You don't have to write us SQL queries.

Days 4–10. The actual audit. We work through the twelve areas systematically. Most of this is silent on our end — you don't need to do anything during this stretch.

Days 11–13. Draft diagnosis. We share a preview, you flag anything we've misread, we adjust.

Day 14. Final written diagnosis delivered, plus a 90-minute findings walkthrough. Recording shared after.

Who it's for.

NZ businesses doing $30k+/month in revenue, already running some marketing, who want to know what's actually working before spending more. The audit needs something to diagnose: live ad accounts, a website taking traffic, a CRM (or the willingness to let us set one up).

Not a fit if: revenue is under $30k/month, there's no marketing in place to audit yet, or you want execution without a diagnosis first. In those cases the honest advice is simple: don't buy this audit yet.

What happens after.

The audit doesn't obligate you to anything. After delivery, we discuss whether a retainer makes sense. If it does, you get a tier-matched proposal built from the leaks we found. If it doesn't, you keep the diagnosis and the roadmap either way.

The credit.

If you sign a retainer with us within 30 days of the audit delivery, the audit fee ($1,500 NZD) is credited against your first month's retainer. If you don't sign, no credit, no follow-up pressure. The audit is yours either way.

The guarantee.

If the written diagnosis surfaces fewer than three leak areas worth fixing, we refund the audit fee in full. We've never had to do this. The guarantee is here because we'd rather refund than deliver a thin audit.

Ready

Book the audit.

$1,500 NZD. 14 days. Then a real plan.

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