Service · Measurement

Conversion tracking

Click to revenue. End to end

Start with the audit See pricing
What we set up

Three measurement layers.

Each one closes a gap in attribution.

01

Client-side events.

GA4 events, consent mode, dataLayer architecture. Standard browser-side tracking, configured correctly so platform pixels and analytics agree.

02

Server-side tracking.

Conversions sent server-to-server to Google Ads, Meta CAPI, and any other platforms in your stack. Bypasses ad blockers, iOS privacy, and consent gaps.

03

CRM-to-ads loop.

Closed-revenue data fed back to ad platforms. Optimisation algorithms learn what actually closes, not just what fills the form.

Why this matters.

Most NZ businesses can tell you their ad spend. Most can tell you the leads they got. Most cannot tell you which channel, campaign, or keyword drove which customer to a closed sale. The gap between "leads" and "revenue" is where attribution falls apart.

We close that gap. Every ad click is taggable through to the closed-revenue line in your CRM. Every report shows the math.

The stack we build on.

GA4 — primary analytics layer. We configure events, consent mode v2, and BigQuery export for downstream analysis.

Server-side Google Tag Manager (sGTM) — running on Cloudflare Workers or Google Cloud Run, depending on stack. Catches conversions client-side trackers miss.

HubSpot — CRM-to-ads bridge. Closed-deal data flowing back to Google Ads and Meta enhanced conversions.

n8n — glue layer for anything custom. If your CRM isn't HubSpot, we build the bridge.

What we deliver.

  • Event taxonomy documentation — every event named consistently, mapped to platform and CRM
  • Tracking implementation guide — what fires, when, where it lands
  • Single source of truth dashboard — sales and marketing seeing the same numbers
  • Reporting at the cost-per-acquisition level, not the click level, on your tier's cadence
  • Quarterly attribution review — what's changing in the privacy landscape, what we're doing about it

When this is included.

The Revenue Leak Audit includes a full tracking integrity review: what fires, what's missing, and what the gaps are costing you. Setup and implementation happen in the Build stage of a retainer. Foundation covers the paid channel your audit selects; Growth, Scale, and Compound extend tracking across the full multi-channel stack as the engagement expands.

Next step

Start with the audit.

The audit includes a full tracking integrity check.

Start with the audit Talk to us first