Run the same 8 stages.
Adapted to your business model. Audited monthly.
Audit.
Find the revenue leaks across attribution, conversion, and channel performance. Twelve audit areas mapped against your data. Written diagnosis with prioritised actions.
Diagnose.
Map the conversion gaps between traffic, lead, and customer stages. Identify the bottleneck that's costing the most per month. Quantify the upside.
Stack.
Connect the tools end-to-end. Ads, CRM, analytics, automation on one spine. Server-side tracking, consent mode, event taxonomy.
Build.
Set up tracking, pipelines, and the reporting surface decisions get made on. Single source of truth between sales and marketing.
Launch.
Ship campaigns with attribution baked in from day one. Nothing untracked. Every ad click traceable to a closed-revenue outcome.
Optimise.
Run improvement cycles on a fixed cadence against the cost-per-acquisition target. Kill what doesn't carry weight. Double down on what does.
Automate.
Remove manual handoffs. Lead routing, nurture, reporting, all systemised. n8n and Zapier flows that survive turnover.
Scale.
Compound what works. Allocate budget to the channels carrying their weight. Stage-up to the next tier when the math says ready.
Why eight stages, not three.
Most agencies sell you "we'll run your ads" and figure the rest out as they go. The work hidden inside that promise — tracking setup, conversion mapping, automation, reporting — is where the actual outcome lives. We make the work visible.
Each stage produces a named artefact. Audit produces a diagnosis. Diagnose produces a leak map. Stack produces an integration spec. Build produces a tracking implementation. Launch produces a campaign architecture. Optimise produces a running decision log. Automate produces flow documentation. Scale produces a quarterly roadmap.
If we ever can't show you the artefact for a stage, we haven't delivered the stage.
Who runs each stage.
On the Foundation tier, one strategist runs all eight stages. Smaller engagement, single owner, faster cycle. On Growth and above, the work splits across a strategist (audit, diagnose, optimise, scale), a build lead (stack, build, automate), and a launch operator (launch). One person owns the engagement; three run the work.
What happens at the audit.
The Revenue Leak Audit is the entry point to the system. Fourteen days. Fixed price ($1,500 NZD). Twelve audit areas. The deliverable is a written diagnosis identifying where revenue is leaking, what it would cost to fix, and what tier of engagement is the right next step. If the audit doesn't surface at least three leak areas worth fixing, the audit fee is refunded.
Run stage 01 first.
The audit. Fourteen days. $1,500.