Holland Landscaping

The client.

Holland Landscaping. Auckland-based commercial and residential landscaping operator. Serves business parks, offices, retail spaces, and homeowner projects across the Auckland region.

The starting point.

Holland came to us with a functional but ageing website that didn't reflect the quality of the work or convert visitors into quote requests at the rate the business deserved. Tracking was minimal — no conversion measurement, no clear attribution between marketing spend and quote-form submissions.

The engagement scope.

• Website redesign and rebuild — modern, fast, mobile-first
• Quote-request form with conversion tracking baked in
• Foundation analytics setup — GA4, basic event tagging, dashboard
• Brand-aligned imagery and content structure
• SEO foundations — page structure, meta data, schema markup

What was out of scope.

Performance ad campaigns. This engagement was foundation work — getting the digital presence to a state where future ad spend could be measured properly. The "what's next" conversation about campaign setup happens as a separate engagement decision.

The work.

Website rebuilt on a modern stack with a focus on speed and conversion. Mobile experience prioritised — most homeowner traffic in NZ lands from mobile.

Quote-request form streamlined. Form submission events instrumented in GA4. Lead notifications routed to the right team member automatically.

Brand imagery refreshed using owned project photography. Content structure rebuilt around two clear paths: commercial enquiry and residential enquiry.

The result.

Website shipped on time, on scope. Holland now has a digital presence that matches the standard of the work, a quote-request flow that captures and routes leads cleanly, and a measurement foundation that means the next dollar of marketing spend can be evaluated honestly.

What's next.

The foundation is in place. The next engagement decision is whether to layer performance ads on top of the new site — Google Ads and Meta Ads targeted at the commercial and residential paths separately. That conversation is pending.

Engagement details.

• Engagement type: Project (website rebuild + foundations)
• Tier mapping: Pre-retainer foundation work; future retainer fit assessment pending
• Status: Recently shipped